CLIENT: The Pop Shoppe Soda
, Toronto, Canada
STUDIO: Jacknife (Formerly AmoebaCorp)
AmoebaCorp's Pop Shoppe site has been very successful, picking up awards in the 14th Annual Webby Awards, Applied Arts
Interactive Awards and Summit International Awards. ON THE CHASE! is thrilled to be a part of it. ******
In keeping with The Pop Shoppe's plan to takeover the world, AmoebaCorp
has created a new website
for them that celebrates the brand's uber playful, larger-than-life personality. The site is built around the concept of an alternate world that lives inside a Pop Shoppe bottle and features a bevy of highly inventive and colourful cartoon-based characters and the shenanigans they get up to.
ON THE CHASE! was fortunate enough to be given the task of animating these crazy characters in full HD glory, for 3 featured vignettes: a staring contest between a Yeti and a Sasquatch, a battle between a Leprechaun and a Unicorn, and a tale which reveals the mystic origins of The Pop Shoppe's sodas.
'We're designers but a few of us are also illustrators and animators and all of us are fundamentally kids at heart. To be able to come into the office every day and have a serious discussion about who should win a staring contest between a Sasquatch and a Yeti is pretty much the definition of a dream project'
- Mikey Richardson, Co-Creative Director at AmoebaCorp
And be sure to check out the amazing new Pop Shoppe site
to explore the entire world of The Pop Shoppe!
Director: Mike Kelar & Mikey Richardson
Sound Design: Tattoo Music + Sound
/ / STARE MASTER
/ / SCREENS